Rubber-Necking

"Bus drivers do it in the commuter lane" Now you know._____"More than 60 percent of wine drinkers are female and women buy 80 percent of the wine sold in the U.S, yet the wine industry has largely ignored them," says Tracey Mason, who, as BBWE's Director of Innovation, spearheaded the project. "So our all-female team started with the question: What do women want?" Through research, the team